Ali Group Brands Name Consultant Services Director

Beverage-Air, Victory Refrigeration, Champion Industries and Bi-Line Systems have appointed Daniel Short as director of consultant services.

In this role, Short will focus on fee-based consultant firms and key end-users through targeted industry association events, company educational seminars and on-site visits.

Over the past two years, Short has served as regional sales and educational development manager for Beverage-Air and Victory. “Daniel played a key role in strengthening our market presence, building strategic relationships, and advancing training initiatives,” says Korey Brownlee, president of Beverage-Air and Victory, in the release.

Prior to his most recent role, Short spent nearly seven years as a member of the Champion and Bi-Line teams, serving as their marketing director. “His in-depth knowledge of our products, markets, and customer needs uniquely positions him to successfully lead our consultant services strategy moving forward,” says Scott Cherevaty, president of the Champion Group.