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The new hire, Michael Kalajian, will demonstrate equipment for operators and dealers.
Lawrence Parks joins the firm with a background in culinary operations and foodservice equipment representation.
The deal marks ARK MFG’s move into the hot side of commercial kitchen solutions.
The unit opening this month is the first of 25 under the brand’s largest franchise development deal to date.
The latest announcement follows an agreement signed earlier this year, with an experienced QSR operator, to bring the brand to Ventura and Santa Barbara.
Both firms bring strong foodservice experience and market knowledge to their respective territories, notes the manufacturer.
The facility produces scratch-made food and drink for Founding Farmers’ restaurants and catering company.
The restaurant will support an area nonprofit during its grand opening next week.
Amy Ellis Durini joins from Taco Bell Int’l., where she served as chief marketing and strategy officer.
The brand’s partner Devolli Group will develop 10 TGI Fridays restaurants across Kosovo, Albania and North Macedonia.
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