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The fast-casual concept has opened 100 units since April 2026.
CKE, which also includes Carl’s Jr., expands its executive leadership team under CEO Joe Guith, who joined in 2025.
The independent think tank aims to advance digital technology and innovation within the industry.
The newly promoted individual joined the company in 2021 as vice president of operations, then took over as general manager in early 2025.
The individuals will support dealers, manufacturers’ reps and consultants in their respective regions.
The deal will see five restaurants open in the Philippines with the first one set to launch in 2027.
Meanwhile, Greg Stak will continue overseeing Victorinox’s food processing and butcher divisions.
Crocker brings experience from brands such as Smalls Sliders, Inspire Brands and Chick-fil-A.
The brand has inked a deal with Bliss Bites to open five Fridays restaurants across New York.
The rep group will serve the hospitality and foodservice industry throughout Southern California.
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