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Meanwhile, Greg Stak will continue overseeing Victorinox’s food processing and butcher divisions.
Crocker brings experience from brands such as Smalls Sliders, Inspire Brands and Chick-fil-A.
The brand has inked a deal with Bliss Bites to open five Fridays restaurants across New York.
The rep group will serve the hospitality and foodservice industry throughout Southern California.
Pumphret will retire at the end of the year while Joe Flaherty and Stuart Sharp step up to expanded roles.
Tanya Sieber has accepted the role after serving Burlis-Lawson Group for the past decade.
Recipients will be announced in February and recognized at the National Restaurant Association Show, held May 22-25 in Chicago.
Several industry veterans have joined the fire-grilled chicken chain this year as it eyes uncharted territory.
Oswalt Restaurant Supply earned the Spirit of Giving Award while Gator Chef, Culinary Depot and Rapids also earned nods.
The manufacturer says the new hire ‘is well-positioned to elevate (its) culinary programs and strengthen customer relationships across the Americas.’
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