Beverage Industry Veteran Joins Middleby Beverage Group

Previously, the new hire worked for Coca-Cola, Cornelius and, most recently, as director of strategic accounts at Lancer.

December 9, 2025

Valorie Silvestri has more than 20 years of industry experience.

Valorie Silvestri is the new vice president of sales for the Middleby Beverage Group, for which she will initially focus on commercializing the company’s new products from Lab2Fab and Newton CFV.

More broadly, Silvestri will be responsible for driving sales and executing strategies for new and existing Middleby brand drink dispense systems across the beverage portfolio. She will report to Korey Kohl, Middleby Beverage Group president.

“Valorie has built longstanding, trusted relationships throughout her career by truly collaborating with her customers,” Kohl says. “She has a proven track record of implementing successful commercial strategies, accelerating growth, and supporting major product and technology initiatives. With her expertise and deep knowledge base, I am confident she will excel in her new role.”