Bloomin’ Brands Names SVP/CMO

Danielle Vona has been promoted to senior vice president and chief marketing officer of Bloomin’ Brands, the company announced this week.

Danielle Vona

Vona has been with Bloomin’ Brands—parent company of Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, and Fleming’s Prime Steakhouse and Wine Bar—as CMO of Outback Steakhouse since 2019. She also previously served as CMO of Carrabba’s, and has held senior marketing roles at PepsiCo and Sonic.

“Danielle has been instrumental in the evolution of our marketing strategy, helping us shift to a more effective digital approach,” said David Deno, CEO of Bloomin’ Brands, in a press release. “Her consumer-centric expertise will bring renewed insight to the executive team.”

As SVP and CMO, her duties will include guiding a team responsible for consumer insights, brand marketing, food and beverage development, and field marketing. She also will join the company’s executive leadership team.