BSI Appoints New Rep Across 2 States

The California-based manufacturers' rep group offers three state-of-the-art test kitchens as well as a service arm.

Los Angeles skyline with palm trees in the foreground
Foodservice Equipment Agents will represent BSI in Southern California and beyond.

Foodservice Equipment Agents has been appointed to represent Denver-based BSI and parent company Food Service Holdings in Southern California and Southern Nevada (MAFSI Region 22).

Founded in 1996 and headquartered in Anaheim, Calif., F.E.A. represents several foodservice equipment manufacturers that offer front and back-of-house solutions. With BSI, F.E.A. expands its line card to include food shields and custom serving lines.

In turn, F.E.A.’s territory presence will heighten BSI’s visibility at its three state-of-the-art test kitchens. The partnership also expands customer support throughout the product lifecycle because of F.E.A.’s sister company, F.E.A. Service, whose technicians provide delivery, installation, warehousing and distribution for several makers.

“Our legacy of leading custom fabricated and food shield solutions, coupled with their strong specifier, dealer, and customer relationships will drive heightened growth and elevated engagement across the territory,” says Stephanie Gilbert, BSI’s EVP of corporate growth strategy.

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