Cracker Barrel Names New CEO

Julie Masino will step down as CEO and director, but remain aboard in an advisory capacity through Oct. 9.

CrackerBarrel DavidDeno
David Deno most recently worked for Bloomin' Brands.

Effective Aug. 10, David Deno will be the CEO of Cracker Barrel.

Deno served as CEO of Bloomin’ Brands from 2019-2024, strengthening its financial foundation and expanding its international presence. He also led Bloomin’ Brands through its initial public offering while serving as its executive vice president and chief financial officer from 2012 to 2019. Before that, he spent 15 years in senior-level operations and financial positions at Yum Brands and Pizza Hut (prior to its ownership by Yum Brands), including serving as CFO and COO of Yum Brands and CFO of Pizza Hut. He began his industry career at Burger King Corp., and also previously worked as president of Asia and CFO for the international division of Best Buy.

“He brings decades of experience across the restaurant and retail industries, with a strong track record of leading businesses through growth and a demonstrated commitment to operational excellence, guest experience and team member engagement,” says Independent Chairman of the Cracker Barrel Board Carl Berquist. “We are confident David is the right leader to continue building on the Cracker Barrel legacy, drive further positive momentum operationally and financially, and create sustainable value for our shareholders.”

Cracker Barrel Old Country Store entails approximately 660 company-owned locations in 43 states.

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