Craveworthy Adds Brand No. 12

The company aims to grow a two-store Indian barbecue brand founded in New Jersey.

SigriIndianBBQ
With a menu of meats, vegetables and naan, Sigri aims to deliver an authentic dining experience in a quick-serve setting. Photo courtesy of Craveworthy Brands.

Craveworthy Brands announced it has acquired Sigri Indian BBQ, a two-store concept founded in New Jersey. Sigri marks brand No. 12 for the fast-casual restaurant platform company.

In the release, Craveworthy says it plans to lean on its operating procedures, marketing strategies and finance process to boost Sigri’s presence nationally through a strategic franchise growth plan.

“With a growing appetite for high-quality ethnic concepts like Indian barbecue, we see remarkable potential for Sigri’s expansion throughout the country. Sigri’s authenticity and innovative service model truly marks the brand as a pioneer in this fast-casual category,” says Gregg Majewski, CEO and founder of Craveworthy, in a statement. “Embedding the Craveworthy team along with our systems and processes into the concept will fuel a new era for Sigri. It’s undoubtedly a growth concept that truly complements the brands in our portfolio.”

Most recently, Craveworthy acquired Dirty Dough, its first snack concept.

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