Dutch Bros Brews Goal of 2,029 Stores by 2029

Dutch Bros shared its long-term growth strategy during an event for investors last week at its support center in Tempe, Ariz.

The brand, featuring handcrafted beverages through its drive-thru shops, has updated its total addressable market for system shop openings to 7,000-plus, and aims to reach 2,029 system shops by 2029.

“Last month, we proudly opened our 1,000th shop, and with a strong roadmap ahead, we are focused on our bold goal of reaching 2,029 shops in 2029,” says Christine Barone, CEO and president of Dutch Bros, in the release.

Brian Cahoe

Additionally, Dutch Bros offered an executive team hiring update: Brian Cahoe signed on as chief development officer in Q1. Cahoe is responsible for overseeing the company’s new shop growth and development strategy. He brings nearly 25 years of experience in the QSR industry, most recently serving as chief development officer for KFC U.S. at Yum Brands.