Fein Brothers Pays Homage to Its Former, Historic Sign

Untitled design 2022 06 20T163409.996
Fein Brothers' new sign pays tribute to the historic sign that hung at its previous location for over 50 years. Courtesy of Fein Brothers.
Sign Down with Todd and Ben

Todd and Ben Minkin stand with the dealership’s original sign. The sign first was installed for a different company, which occupied the location beginning in the late 1920s, and later adapted for Fein Brothers when it took ownership of the building in 1967. Courtesy of Fein Brothers.

The Milwaukee-based foodservice equipment and supplies dealership Fein Brothers is paying homage to its sign that hung at its previous location since the 1930s.

On June 9, the dealership installed a new sign that mimics the original, green marquee-style sign that was the symbol for Fein Brothers for over 50 years until the dealership moved a few doors down to 2023 N. Doctor MLK Jr. Drive in December 2020.

“We hope this sign is perceived as a modern upgrade of Fein Brothers in the way that our new showroom has been,” says President Todd Minkin in a press release. “The Fein Brothers sign was a landmark in this neighborhood, and now it is back in a new way.”

Founded in 1929, Fein Brothers is run by cousins Todd and Ben Minkin and offers kitchen layout and design services, smallwares, tabletop and equipment inventory.

RELATED CONTENT

Untitled design 2022 07 01T142643.081

May TIndex Shows Restaurant Traffic is Softening

Foodservice sales have been gradually picking up since dropping in January, but they flattened last month.

Untitled design 2022 07 01T110031.500

Expansion Roundup: Freddy’s, Chicken Salad Chick and More Announce New Deals

In this week’s Expansion Roundup, FER looks at recently announced expansion plans for Freddy’s Frozen Custard and Steakburgers, Chicken Salad Chick, Rock N Roll Sushi and Kelly’s Roast Beef.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

- Advertisement -

- Advertisement -

- Advertisement -