First Market Group Names Territory Manager
Heath Ballard steps into the role at First Market Group and will serve MAFSI Region 12.
August 11, 2025

Heath Ballard
First Market Group has hired Heath Ballard as an additional territory manager for MAFSI Region 12, covering Alabama and Northwest Florida.
Ballard brings extensive foodservice experience, having worked in restaurants since age 16 in roles ranging from bussing tables to implementing software systems for front- and back-of-house operations. He has worked on the dealer side, helping restaurants with procurement needs.
“At First Market Group, I look forward to doing the same from a different point of view,” Ballard says in the release, “with the same end goal: seeing restaurants succeed with great equipment.”
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