Frontline Appoints Customer Care Team Leader
The individual brings more than 30 years of experience in strategic planning, business unit development, project and product management, and customer retention.

Frontline Int’l. has appointed Valerie Moreland as its customer care manager.
In this role, she will help ensure a consistent customer experience by developing standards and procedures, coaching team members, and analyzing customer feedback and support metrics to identify trends and drive improvements.
“I look forward to identifying opportunities to streamline processes so we operate in the most efficient way possible,” Moreland says. “Customers are the most important part of any organization, and it’s my goal to always make Frontline customers feel well-informed and highly valued.”
Previously, Moreland was the customer service manager at GBS Corp. She also spearheaded the startup and development of Arthur Middleton Capital Holdings’ business units consisting of customer service, inbound/outbound sales, training, recruiting, QA, order processing, order retention and revenue recovery.
“Valerie’s proven ability to successfully analyze organizational performance and identify potential opportunities will serve our customers well,” says Giovanni Brienza, president of Frontline. “Our diverse global customer base has high expectations and high standards. Through Valerie’s leadership, I know our customer care team will deliver.”
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