Hard Rock Cafe Names New President of Cafe Operations

Kim Boerema—who has held leadership roles with Iron Hill Brewery and Restaurant, California Pizza Kitchen and Texas Roadhouse—has been named the president of cafe operations for Hard Rock Cafe.

“Kim joins Hard Rock with a remarkable track record and a wealth of experience in restaurant leadership, which we are confident will grow the Hard Rock Cafe brand,” said Jon Lucas, COO of Hard Rock International, in a recent press release. “Kim’s vast experience and knowledge of the restaurant industry will bring a diverse set of skills to the team and provide crucial insight to the overall strategic operations for the Hard Rock Cafe division.”

As president of cafe operations, Boerema will provide leadership and strategic oversight to company-owned and franchise cafes, drive Hard Rock’s branded retail merchandise business and work to grow the chain’s portfolio.

Hard Rock International operates across 68 countries, with 239 locations.