Hoshizaki Creates E-Commerce, Nontraditional Sales Role

Hoshizaki America has promoted Luke Hennebaul to manager of e-commerce and nontraditional sales.

In this newly established role, Hennebaul will lead the strategy and growth of Hoshizaki’s e-commerce and nontraditional sales channels. He will be responsible for driving revenue, refining sales strategies and uncovering new opportunities to expand the reach of Hoshizaki’s products and services.

Since joining Hoshizaki in July 2024, Hennebaul has served as the sales and marketing functional lead on the company’s ERP/CRM project, making significant contributions to its development and success, according to the release.

“Luke’s drive and strategic mindset have made a big impression in a short time,” says Steve Wright, director of strategic dealers, in a statement. “His leadership on the ERP/CRM initiative has been key, and we’re confident he will continue to be a catalyst for growth in this new position.”