How Many Consumers Plan To Dine Out for Mother’s Day?

This Mother’s Day, 4 in 10 consumers are eyeing restaurants for their meals, according to a new survey by the National Restaurant Association.

In the survey, which polled 1,000 adults from April 22-24, 27% report they plan to go out to a restaurant, while 18% plan to order takeout or delivery. Some intend to do both.

“Historically, Mother’s Day has been one of the most popular holidays to celebrate at restaurants,” says Hudson Riehle, National Restaurant Association senior vice president of research, in a press release. “After more than two years of limited on-premises dining, consumers are ready to return to restaurants, especially to celebrate special occasions and socialize with family and friends.”

Respondents also were asked whether certain incentives would make them more likely to dine in at one restaurant over the other, and most (46%) say a special Mother’s Day menu would entice them. Another 44% say free add-ins like a special dessert, flowers, chocolates or a small gift for mom would do the trick, followed by 41% who are looking for a Mother’s Day discount. Just over one-third (36%) say they would be incentivized by outdoor seating.

As for takeout and delivery incentives, 51% are hoping for a free add-in, while 49% are looking for free or discounted delivery. Another 44% want multi-course meal bundles, and 41% want a Mother’s Day discount.