Inspire Brands Changes Corporate Structure

Scott Murphy becomes chief brand officer and Dan Lynn is chief commercial and restaurant officer.

Photo by Isabella Fischer on Unsplash.

Inspire Brands has a new corporate structure. The organization now aligns around three primary operational pillars: Brands, Commercial and Company Restaurants, and Growth.

“This revised organizational structure positions us for accelerated growth and will further enhance the advantages of our tightly integrated shared services platform,” says Paul Brown, co-founder and CEO, Inspire Brands, in the Nov. 30 release. “Ultimately, we believe Inspire’s combination of strong, differentiated brands and its highly innovative business model will continue to drive enhanced value for our franchisees and other stakeholders.”

The changes include promotions and expanded responsibilities for the following executives:

  • Scott Murphy. As chief brand officer, Murphy will oversee all brands in the U.S. with the brand presidents of Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s and Sonic reporting directly to him, along with the brand head of Baskin-Robbins.
  • Dan Lynn. As chief commercial and restaurant officer, Lynn’s responsibilities will expand to include the Inspire Company Restaurants pillar with nearly 2,200 company-operated restaurants, and Communications. Lynn will continue to lead the Commercial Group, which includes Demand Generation, Product Management, Data and Analytics, Customer Marketing, and Digital Retail.
  • Christian Charnaux. Charnaux will continue as chief growth officer, responsible for accelerating unit growth domestically and internationally, as well as further unlocking benefits of business integration across the Inspire portfolio. The International, Development and Supply Chain teams will continue to report to Charnaux.

Inspire’s portfolio includes 32,000 restaurants in 56 global markets.


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