Jason’s Deli Releases Prototype Design

Jason’s Deli has debuted a new restaurant prototype.

The design features a new identity for the family owned deli restaurant chain as well as an updated format. The brand refresh, centered on the concept “The Art of Deli-cious,” can be seen integrated across all touchpoints and assets, from the website and app, to packaging, merchandise and photography, to deliver a more cohesive experience.

The updated format features the brand’s salad bar, its most popular offering, at center stage and with a more efficient one-sided line, allowing customers to build their own salads with ease. It also includes the addition of digital kiosks.

“Jason’s Deli is incredibly energized by this investment in our brand and experience,” says Blake Parker, chief innovation officer at Jason’s Deli, in the release. “By giving it the same attention that we’ve always given both our food and service, we know we’re creating an even better journey for our customers, and creating more avenues for new people to connect with us.”

Jason’s Deli says it has plans for future locations to reflect the new branding and look. Based in Beaumont, Texas, the chain oversees 240-plus locations across 27 states.