Manufacturers’ Rep Seats New President, More

The newly appointed individual takes the reins from a 40-year veteran who will retire this spring.

January 3, 2025

Dan Farmer took over this month as president of SESCO.

SESCO is kicking off the new year with several new appointments.

For one, industry veteran Dan Farmer took over as president of the manufacturers’ rep on Jan. 1. Farmer has 30 years of cross-segment experience, from leadership roles at Applebee’s, Commercial Parts and Service, Middleby Corp. and AllPoints. He succeeds 40-year veteran Kevin Leonard, who is set to retire on March 31.

Rylie Church

Mike Rykaceski

SESCO also is elevating industry veterans Rylie Church (pictured at far left) to vice president of sales and Mike Rykaceski (pictured, second from left) to vice president of business development. Church and Rykaceski boast a collective 60 years of leadership from roles as end users, food brokers and dealers.

SESCO, an employee-owned company, has operated in MAFSI territories 6 and 7 for over 45 years.