PRIDE Hands Out Top Honors to Dealers, Manufacturers

Chris Reeves PRIDE 1200x800 1
Chris Reeves of Southbend, a Middleby company, is presented the Core Value Award for Respectfulness. Courtesy of PRIDE Centric Resources on Facebook.

PRIDE Centric Resources honored dealers and manufacturers for their contributions to the organization and to the industry during its annual conference in Denver on Oct. 20-23.

Winning the PRIDE Industry Influencer Award was former Foodservice Equipment Reports Publisher Robin Ashton of Ashton Foodservice Consulting.

Core Value Award winners:

Core Value Award for Accountability: Mike Schneider, Spokane Restaurant Equipment

Core Value Award for Innovation: Erica Motes, Beverage Air Corp.

Core Value Award for Integrity: Rudy Ourso, Cayard’s

Core Value Award for Respectfulness: Chris Reeves, Southbend, a Middleby company

Core Value Award for Passion: Zena Data, Market Source Restaurant Supply

Vendor of the Year winners:

Equipment Vendor of the Year: Atosa USA

Smallwares Vendor of the Year: Cambro Manufacturing

Other winners:

Team Choice Award: J&V Restaurant Supply and Design, Channel Manufacturing

Outstanding new partners: Alaska Restaurant Supply, Eurodib

Exceptional marketing partners: Market Source Restaurant Supply, The Middleby Corp.

Early Bird Award: Jeff Atkinson, Deacon Foodservice Solutions; Stacey Sewell, Imperial-Brown

PRIDEology Award winners:

PRIDEology Education Award: Sam Lee, HM Store Fixture

PRIDEology Vendor Training Award: Dan Frigo, Hatco Corp.

PRIDEology Dealer Training Award: Specialty Distributors

Winners by growth:

2020 Largest Dealer Growth by Percent: Durable N.A.

2020 Largest Dealer Growth by Dollar: Durable N.A.

2020 Largest Vendor Growth by Percent: Atosa USA

2020 Largest Vendor Growth by Dollar: Beverage Air Corp.

Top 10 Award winners:

2020 Top 10 Dealers

Kamran and Co.

Durable N.A.

BSR Design and Supplies

Deacon Foodservice Solutions

Main-Ford General Supply Co.

Johnson’s Restaurant Equipment

Caprara Food Service Equipment

Specialty Distributors

Berlin’s Restaurant Supply

Commercial Kitchen Supply

2020 Top 10 Vendors

Beverage Air Corp.

Turbo Air

True Food Service Equipment

Atosa USA




Cambro Manufacturing

The Vollrath Co.


Over 300 dealers, manufacturers and business service colleagues met for the conference that included dealer and manufacturer one-on-one meetings. The Greenwood Village, Colo.-based PRIDE Centric Resources is a dealer-owned cooperative that was founded in 1989.



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