Rachel See Joins Pride Centric Resources

Rachel See has joined Pride Centric Resources as vice president of marketing. PCR first mentioned the appointment at its annual conference in September. See joins from Diversified Foodservice Supply, where she led marketing for such brands as AllPoints and TundraFMP. She has more than a decade of marketing leadership experience in the foodservice industry.

In her new role at PCR, See will apply her dealer-focused perspective to build scalable marketing strategies, enhance digital engagement and deliver measurable growth for shareholders across PCR and the new Alignity Group.

“(See’s) proven track record in foodservice distribution and marketing innovation will be a tremendous asset to our shareholders as we expand services and deliver even greater value to the dealer community,” says Greg Ebel, CEO and president of PCR and the Alignity Group, in the release.