Rapids Hires Business Development Lead

Rapids & Affiliates has appointed Steve West its business development lead for the Upper Midwest market.

In this role, West will focus on business partnerships and growth across multiple foodservice-related markets, further strengthening Rapids’ presence in the region.

West previously served as vice president of channel development for Apex Order Pickup Solutions. He also has served as vice president of business development at Elior North America and as managing director of A’viands and Lancer Hospitality. His expertise covers multiple foodservice segments, including higher education, K-12, healthcare, corporate dining, attractions and QSR restaurants.

“Steve West is a fantastic addition to our team,” says Troy Little, vice president of sales and marketing at Rapids, in the release. “His deep industry knowledge and strategic leadership will be invaluable as we continue to grow our presence in the Twin Cities and provide best-in-class solutions for our clients.”

Based in Marion, Iowa, Rapids ranks No. 34 on the FER 2024 Top Dealers Report.