Redco Foodservice Equipment Adds New Business Development Manager

Redco Foodservice Equipment, a manufacturers’ representative and wholesale distributor in MAFSI Regions 16, 17, 18 and 19, has added to its team with the hiring of Samantha Borich as its new business development manager.

Borich started in the service industry over 25 years ago and has spent 10 of those years focused on equipment and supplies distribution sales. In her new role with Redco, Borich will develop and deploy company marketing strategies to facilitate scalable growth, optimize sales processes in targeted channels and to end-users and improve the strength and results from the dealer network.

“Her experience in the industry and with sales will be valuable to Redco and our customer base as the company continues to grow,” says Redco in a statement.

Redco Foodservice Equipment is headquartered in New Berlin, Wis., with branches in Minneapolis and Metro Chicago.