Rep Groups Combine, Enhance Services

The new group, dubbed Alliance Foodservice Equipment, serves MAFSI Regions 6 and 7 and has eight test kitchens throughout the Midwest.

Photo by Chris Liverani on Unsplash.
Photo by Chris Liverani on Unsplash.

Two manufacturers’ rep groups—Premier Foodservice Solutions and Dick Stanley & Associates (DSA)—have combined to form Alliance Foodservice Equipment. The new group will serve MAFSI Regions 6 and 7, which include Michigan, Indiana, Ohio, Kentucky, West Virginia and western Pennsylvania.

“By bringing together these experienced teams, we’re creating an organization that offers broader geographic coverage without sacrificing the personalized attention and product expertise that has been our hallmark,” says John Molhoek, principal of Alliance Foodservice Equipment, in a release.

Brad Blackburn, principal of Alliance Foodservice Equipment, says, “Our manufacturing partners will now have a single point of contact for the entire region, while dealers and end-users will benefit from our enhanced resources and capabilities.”

Alliance Foodservice Equipment offers eight test kitchens throughout the Midwest and a team of experienced sales professionals and culinary experts.

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