SHFM Updates Branding, Website

SHFM new logo 1200x800 1
SHFM says its new, modern branding and website encompass "the forward-thinking nature of the society." Courtesy of SHFM.

The Society for Hospitality and Foodservice Management (SHFM) has launched new branding and a new website, which also extends to the SHFM Foundation, as it looks to enhance brand recognition in the marketplace.

Announced during the 2022 National Conference in Denver on Oct. 18, the updated branding and website have a modern design that encompasses “the forward-thinking nature of the society,” says SHFM.

In addition, SHFM updated its positioning statement to now say, “The Society for Hospitality and Foodservice Management is the only association focused on workplace hospitality and amenities in the foodservice industry. SHFM empowers its members to create safe, productive and engaging workplace environments by providing mentorship, fellowship and access to segment-specific education covering an array of innovative shared services, culinary concepts and powerful peer connections.”

It also approved a new tagline: leaders in workplace amenities and foodservice.

RELATED CONTENT

ChefStore

CHEF’STORE Climbs Toward 100 Locations

The latest round of development plans also bring the brand to one new state.

Frontline International Names Parts Town International the Distributor of OEM Parts PR Image 2.20.24

Parts Town Adds Another Maker’s Parts To Inventory

With customers on six continents, the manufacturer says international reach was a decisive factor in the new distribution partnership.

- Advertisement -

- Advertisement -

- Advertisement -

TRENDING NOW

- Advertisement -

- Advertisement -

- Advertisement -