Singer Equipment Co. Elevates Employee

Eric Santagato has been named the president of distribution business at Elverson, Pa.-based Singer Equipment Co.

He will report to President and CEO Fred Singer.

Santagato joined the dealer in April 2016 as a district sales manager in New Jersey, and most recently served as its VP of distribution sales.

In that role, he unified the distribution sales organizations of M. Tucker and Singer, building a strong sales management team and sales training organization, and improving coordination and partnership across Singer.

Fred Singer calls Santagato “an exceptional leader.”

“Under his direction, the distribution business has continuously grown both sales and profitability while making meaningful investments in our future,” Singer says. “Most importantly, Eric exemplifies our core values and long-term relationship focus, and I trust him to carry these values forward for our associates, customers, and vendor partners.”

Singer and EVP Mark Woolcock will continue to oversee Singer’s contract business. This strategic division of responsibilities aims to ensure a focused and specialized approach to both the contract and distribution businesses.