Smalls Sliders’ Ex-CEO Rises at Chicken Chain

Twenty-plus-year industry veteran Maria Rivera, who most recently served as CEO of Smalls Sliders, has been appointed as the CEO of Starbird.

Meanwhile, Starbird Founder Aaron Noveshen will transition fully to his role as chairman of the board, where he will remain an active partner in supporting the brand’s strategic direction.

“Maria is a transformative leader with a remarkable track record of building brands with heart, assembling exceptional teams and driving disciplined growth,” Noveshen says. “I’m thrilled to welcome her to the helm and energized by the opportunity to partner with her as we lead Starbird into its next chapter—unlocking new levels of growth, reach and impact together with our team.”

Starbird is coming off a record-setting year with double-digit same-store sales growth, a $4.3-million median unit sales volume, and more than 30 franchised locations in development. Now, Starbird says it is leaning into its growth strategy by investing in leadership, systems and franchise expansion.