Smoothie Factory Expands Equipment Lineup

Originally a juice bar concept, the brand will lean on this equipment to offer guests grilled “folds,” toast options and salads.

SmoothieFactoryWEB
Rendering courtesy of Smoothie Factory + Kitchen.

Smoothie Factory, which operates about 20 stores in Texas, will debut a concept this fall featuring an expanded equipment lineup.

The concept, called Smoothie Factory + Kitchen, will offer guests a wider variety of menu items along with its juices, smoothie bowls and smoothies. It will offer salads, grilled “folds,” toast options, a robust coffee program and boba tea. A spokesperson for the brand told FER it will add panini grills for the folds, a toaster for the toasts and a salad-building station to the back-of-house.

Smoothie Factory + Kitchen, opening in North Richland Hills, Texas, will feature a drive-thru, digital pickup options and a 2,500-square-foot dining area for guests during breakfast, lunch and dinner.

Dallas-based Brix Holdings oversees Smoothie Factory + Kitchen, along with Friendly’s Restaurant Co., Red Mango, Orange Leaf, SouperSalad and Pizza Jukebox. The portfolio represents more than 300 locations across 38 states. Brix plans to actively sell Smoothie Factory + Kitchen only going forward, versus the traditional Smoothie Factory brand.

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