TableCraft Names New Vice President of Sales

As a multiyear employee of the smallwares supplier readies to retire, the new hire joins from Waring.

TableCraft LauraDye
Laura Dye

Laura Dye has been appointed vice president of sales at TableCraft Products, effective Sept. 8.

In the role, she will lead TableCraft’s national sales organization, including direct sales teams, distributor partnerships and buying group relationships. She also will oversee sales in Canada, Mexico, Central America, South America and Southeast Asia.

Dye succeeds Sandy Hoyt, who will retire at the end of this year after 16 years with the company. Hoyt has served as VP of sales since 2021.

Dye has experience in the foodservice equipment and supply channel, with a track record in sales leadership, distributor management and strategic account development. She most recently worked as Waring’s national sales manager, East, leading sales strategy and customer relationships across the eastern United States and Canada.

“Laura’s deep understanding of the independent representative model and demonstrated success in building customer partnerships make her an excellent fit to lead our sales organization,” says Jeff Tait, president of TableCraft, in a release. “We are extremely fortunate to have an outstanding sales team, and Laura is a great addition to that.”

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