Whataburger Opens First Digital-Only Kitchen

Designed for guests on the go, the store features this technology to create a quicker, more convenient experience.

Photo courtesy of Whataburger.

San Antonio-based Whataburger opened its first-ever Whataburger Digital Kitchen this week. Located in Austin, Texas, the digital-only store focuses on making it quicker and more convenient for guests to grab menu orders on the go.

“Our Austin guests were early to embrace other digital innovations, making it a perfect fit for our first Whataburger Digital Kitchen,” says Whataburger President and CEO Ed Nelson in the release.

The digital kitchen comes cashless and guests can place menu orders on the Whataburger app, online or at on-site kiosks. Guests can pick up orders via a digital pickup lane or exterior, weather-resistant food pickup lockers. The restaurant doesn’t have a traditional seating area, curbside pickup or drive-thru.

Whataburger reports sales of more than $3 billion annually across its 14-state footprint and more than 950 locations. It’s one of many brands focusing on off-premise dining. Last week, Del Taco opened its first drive-thru only location with a walkup window and pickup lockers.




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