Wingstop Sets Sights on 200+ New Units Abroad

A pop-up that opened in late July is just the start of a more permanent presence in Paris.

July 25, 2024

Wingstop's "House of Flavor" pop-up will be located in the heart of Paris.

On Friday, July 26, the Opening Ceremony of the Paris 2024 Olympic Games will kick off, drawing attention and admiration from fans around the world.

And the next day, Wingstop will take to Paris, looking to gain new fans of its own as it opens Wingstop’s “House of Flavor.” The pop-up, which will offer entertainment including basketball “showdowns,” dance battles, music and more, will remain open through Aug. 10; it is expected to draw 50,000 visitors, according to a press release. But it is just the start of the brand’s plans for Paris.

Longer-term, Wingstop says there is the potential for over 200 Wingstop restaurants in France, the first of which is expected to open later this year.

Dallas-based Wingstop offers classic and boneless wings, tenders and chicken sandwiches, plus 12 sauces. The brand currently operates and franchises roughly 2,279 locations worldwide.