Krowne Welcomes Western Strategic Account Manager

Krowne has welcomed Toree Hendricks to the role of Western strategic account manager. She’ll work with strategic customers and industry partners, applying her hospitality and beverage expertise to help design efficient, profitable bar operations.

“Toree brings an incredible combination of hands-on hospitality experience and industry knowledge,” says Justin Minder, director of strategic accounts at Krowne, in the release. “Her understanding of bar operations, equipment design and customer needs makes her an incredible resource for our Strategic Accounts division, and we could not be more excited about welcoming her to the Krowne team!”

Prior to joining Krowne, Hendricks spent more than a decade in the hospitality industry, where she worked as a bartender and bar operations manager, developing expertise in guest experience, beverage programs and bar design. She later transitioned to the foodservice equipment industry, spending more than eight years with a manufacturers’ rep group specializing in bar and beverage solutions. Throughout her career, she has provided equipment consulting, bar layout guidance and design training for consultants, dealers and end users.

Earlier this year, Krowne opened its smart factory in New Jersey.