Intermountain Food Equipment Makes Acquisition

The groups’ customers will have access to a test kitchen and training facility in Gilbert, Ariz., plus expanded product lines and more.

Arizona
MAFSI region 20 spans Arizona, Utah, Idaho, Colorado, Wyoming, Montana, New Mexico and El Paso, Texas.

Utah-based rep firm Intermountain Food Equipment acquired Arizona-based Power Rep Marketing Group, effective Aug. 1. The strategic move furthers its growth within MAFSI Region 20, and will result in expanded equipment lines, enhanced customer support, and focused culinary sales and marketing services across the region, says the announcement.

As part of the transition, Intermountain’s Jacob Nahom was promoted to regional manager, southwest. Power Rep Marketing Group’s Jeff Vermilyea and Nick Armstrong have both joined Intermountain as territory sales managers, and Angela Armstrong is the new inside sales coordinator.

Clients will continue to work directly with their existing team on key brands, while gaining access to a broader range of products and services, says the announcement.

“This acquisition aligns with our primary goal of growing within our current MAFSI 20 region instead of expanding into more territory,” says Lee Bagley, president of Intermountain. “We’re increasing our representation of key brands and creating synergy with our dealer-partners in the states where we already have strong relationships along with our established showrooms and demo facilities.”

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