TGI Fridays Makes First Plans for Sub-Saharan Africa

TGI Fridays has officially booked its Kenyan debut.

The chain, which currently has nearly 400 units in almost 40 countries, is set to open 10 units within PrideIn Hotels and Resorts properties across Kenya. The first such restaurants are expected to open within the next 12 months.

“Kenya is an exciting market with a growing hospitality sector and a strong culture of social dining,” says Phil Broad, global president of TGI Fridays, in a release. “Partnering with PrideInn Hotels and Resorts allows us to enter the market with an experienced local operator and an established hotel platform. We have seen excellent guest response to TGI Fridays restaurants located within hotels in markets such as the United States and the UAE, where guests value the familiarity, energy, and consistency of a globally recognized brand. We are confident this partnership will set the foundation for sustainable growth in Kenya.”

Within the past six months, TGI Fridays also has signed development agreements to expand in Peru, Mexico and India, plus a Maldives debut.