Freddy’s Launches First Military Base Location

Freddy’s Frozen Custard & Steakburgers opened its first-ever U.S. military base location this past week. Situated within the Fort Lee Army installation commissary, the restaurant operates within a smaller footprint than a traditional Freddy’s. It features a streamlined kitchen and a simplified menu designed specifically for the space.

“We had to be flexible in how we approached this location, from the size of the space to how we operate day to day,” says Cam Blakely, president at franchisee JRI Hospitality, in a release. “But at the end of the day, we’re still delivering the same Freddy’s experience our guests know and love.”

Freddy’s states that, to meet military requirements, the team navigated an extended approval process, completed background checks for all staff and adapted to base-directed guidelines. Construction took about one month.

The Fort Lee restaurant marks Freddy’s 25th nontraditional location, including airports, student centers, stadiums and arenas. It also marks a moment for the brand whose namesake, Freddy Simon, was a decorated World War II veteran.

“This is a really exciting milestone for us,” says Chris Dull, president and CEO of Freddy’s. “It’s meaningful because of Freddy’s military roots, and it also demonstrates our ability to strategically adapt to different environments. We see this as a strong first step toward bringing Freddy’s to more military bases in the future.”