RSG Hires Retail Key Account Director

Refrigerated Solutions Group has hired Blaine Berr as its retail key account director. He brings more than 25 years of experience in the food equipment industry to the role. Much of his career includes time spent working with convenience and fuel retailers on the equipment programs behind their new builds and remodels.

Most recently, Berr served as senior director of strategic accounts at Lancer Worldwide. In that role, he led chain-wide equipment programs spanning thousands of retail locations and built the distributor and service relationships those programs run on. He also has held sales leadership positions with United Fast Food & Beverage Service, FBD and Tomlinson Industries.

“The refrigeration needs in the c-store space are changing quickly; from the application driven by menu expansion, as well as initiatives to reduce operating costs. Our customers are looking for partners that can help them solve these challenges,” says Bryan Waechter, senior vice president commercial at RSG, in the release. “Blaine has spent his career helping retailers accomplish their goals by becoming an extension of their team, getting a clear understanding of their pain points and addressing them with the best solution.”

Berr’s appointment gives convenience and small-format retail customers a dedicated senior point of contact at RSG, and reflects the company’s continued investment in a segment served by both the Norlake and Master-Bilt brands.