Wendy’s To Accelerate Expansion in Mexico

Wendy’s aims to accelerate its growth in Mexico, specifically in Tijuana and Baja California, according to a Jan. 28 release. The brand operates more than 40 restaurants already in the country and states that it has the long-term capacity to support more than 400 nationwide.

“Mexico stands among Wendy’s most important international growth markets, and our focused investments in marketing, supply chain, and local resources are enabling us to scale in the country with exceptional momentum,” says Carlos Ribas, SVP, managing director-LAC Region, The Wendy’s Co., in the release.

Wendy’s has more than 30 years of history in Mexico. Overall, the brand has more than 7,250 restaurants worldwide, with more than 1,350 of these located outside of the U.S. Mexico is one part of its larger international expansion plans, which included the signing of two deals over the summer that will bring up to 190 stores across Italy and Armenia.