Qdoba Gears Up for More Growth in California

In partnership with Hyperion Brands, Qdoba has inked a 17-unit development agreement spanning San Diego County.

“California is a priority growth market for Qdoba,” says Jeremy Vitaro, chief development officer at Qdoba. “We’re excited to grow the brand with the Hyperion Brands team, a proven, operations-first organization that also brings a strong development track record and a hometown advantage.”

The Mexican fast-casual and its franchise partners currently operate approximately 875 restaurants in 46 states across the U.S., as well as in Canada, Puerto Rico, Japan and South Korea. The brand expects to double its footprint to approximately 2,000 restaurants and open 100 restaurants annually in the years ahead.

Qdoba says it sees growing demand in California markets such as Bakersfield, Sacramento, San Bernardino and the Bay Area. Meanwhile, the chain also operates in San Diego International Airport and is expanding nationwide in nontraditional venues, including airports, universities and military bases. Other key states besides California include Florida, Georgia, Tennessee and Texas.