SilverChef USA Names Vice President, Sales

SilverChef USA, part of the Australia-based hospitality equipment financier SilverChef Group, has named Dion Ireland as vice president, sales.

In his new role, Ireland will work alongside President of U.S. Operations Jon Jacobs to further expand SilverChef’s partnerships with commercial kitchen equipment dealers and distributors and help more hospitality operators access the company’s flexible equipment financing solutions.

Ireland, who joined SilverChef in 2022, has held leadership roles across the company’s core markets. In Australia, he was state sales manager for Queensland and the Northern Territory. In the U.S., he held the role of director of business development and enablement. In Canada, he was senior vice president, sales east. Prior to joining SilverChef, Ireland spent seven years working in an equipment dealership in Australia.

“Dion spent years helping operators make smarter equipment decisions from behind the dealership counter,” says Jacobs in the release. “He understands why flexibility matters to a first-time restaurant owner choosing between a combi oven and keeping three months of rent in reserve.”

SilverChef Group operates across Australia, New Zealand, the U.S. and Canada and has more than 389 employees.