Dealers Gain Training at SEFA Fall Conference

Last week, SEFA LLC hosted its 2026 Fall National Sales Conference at the Westin Dallas Park Central in Dallas. Dealers took part in hands-on product training led by more than 90 expert trainers representing 47 manufacturers.

This year’s program also extended beyond the training room with two new experiences, including a preconference tour of the Middleby Innovation Kitchens, featuring 40,000 square feet and more than 150 kitchen solutions under one roof, and a tour of the 133,000-square-foot Welbilt Experience Center, showcasing smart kitchen technology and real-world operational environments.

Attendees also connected at a networking dinner at Backyard Dallas.

Coming up, SEFA will hold its 41st Annual Partnership Conference in Orlando, Fla., on April 11-15.