Chipotle Puts Down Roots in Asia

Chipotle is making good on its plans announced a year ago to open its first unit in Asia.

On Sept. 2, the brand announced the opening of the new unit in Seoul, South Korea, in partnership with Sangmidang Holdings (formerly SPC Group). The partnership also currently entails two more locations in South Korea by the end of 2026, followed by Chipotle’s first restaurant in Singapore in 2027.

“Asia represents a significant growth opportunity for Chipotle, with strong demand for variety, convenience and real food prepared fresh and served fast,” says Scott Boatwright, chief executive officer of Chipotle, in the release. “South Korea, in particular, is an ideal market to introduce Chipotle to the region, and we see tremendous potential to grow from here. As we scale across Asia, we will remain focused on what has always differentiated Chipotle—a delicious, customizable meal at a value you can’t find anywhere else.”