Subway Blueprint Updates Menu, Experience for EMEA

Subway Blueprint—a reimagined restaurant and brand experience—delivers “warmer, more modern, digitally connected spaces,” says the sandwich chain. The model, currently open in the Netherlands and the U.K., will roll out to every new restaurant and remodel across Europe, the Middle East and Africa starting next year.

The model features self-order kiosks as well as counter service. An order-status screen and a clearly marked collection point work together to make pick-up quick and easy.

Blueprint also unlocks a new breakfast and coffee offer, plus Grab & Go—available in fast-moving locations like transport hubs. Additionally, Subway After Dark—an evening experience with a different menu and mood—is now being piloted in the Netherlands. The menu will be “more indulgent,” says Subway, with options like mac and cheese, footlong pizzas and loaded waffle fries, all made to order, plus drinks and desserts. Both Subway After Dark and Grab & Go will roll out based on site and local demand.

Subway Blueprint modernizes the experience and menu, plus open up opportunities for grab-and-go and new evening offerings, where applicable. Images Courtesy of Subway.

“Guests want to eat their way, on their own schedule, and Blueprint is how we deliver on that,” says Tracy Gehlan, president of Subway EMEA in the Oct. 8 press release. “We celebrate our guests’ individual choices, from how they order to when they visit to what they want in their meal, always with great food, great service and a great environment. For our franchisees, it means stronger restaurant economics and a stronger brand built for the long term.”

Over the next five years, Subway is seeking to nearly double its footprint across EMEA (including the regions of India, Pakistan and Sri Lanka). Today, Subway has more than 35,000 restaurants worldwide.