Taco Bell’s Live Mas Cafe Expands

Taco Bell has mapped out the next phase of growth for its Live Mas Cafe. Later this year, the beverage-focused concept will open a flagship location in Las Vegas, launch in the greater Indianapolis area and expand its Southern California footprint.

“The expansion marks an important next chapter for Live Mas Cafe, which has quickly evolved from a single test location into a powerful business driver for Taco Bell,” the company says in the release. “Over the past year, Café locations have delivered favorable transaction growth, showing how the concept is creating new reasons for fans to visit Taco Bell.”

In Las Vegas, Taco Bell will work with longtime franchise partner Diversified Restaurant Group to bring a destination to the Strip. Opening later this fall, the standalone cafe will live inside a shipping container adjacent to the Las Vegas Taco Bell Cantina at 3717 S. Las Vegas Blvd., Ste. 140-A. The menu will include Vegas-exclusive spiked options, like Boozy Mountain Dew Baja Blast.

Live Mas Cafe will enter the greater Indianapolis area with three locations. Two will be company-owned, while a third will be operated by KMAC Enterprises. The first location will celebrate its grand opening on October 22 in West Lafayette, with additional locations in Greenfield and Muncie opening by the end of the year.

Taco Bell will continue growing Live Mas Cafe across Southern California through the remainder of the year. A cafe will open at Century City Mall, with two additional cafes planned for Irvine and Tustin later this year.

Live Mas Cafe currently has 39 locations across Southern California, Houston, Dallas, Indiana and Las Vegas.