Equipment Trends on Tap at FER’s How To Spec Live
Attendees will gain access to panel discussions and equipment demos focused on how to select certain equipment at the FER event.
Operators, design consultants and dealers who play a role in specifying equipment will gain the intel they need to get ahead at FER’s first-ever How To Spec Live, presented by California Foodservice Instant Rebates. Held in September, the event will take place at the new Frontier Energy Food Service Tech Center in Pleasanton, Calif.
Event highlights include the following:
Expert-Led Panel Discussions
A mix of operators, consultants, dealers and suppliers, plus FER editors, will lead the sessions, each focused on specifying certain equipment. Confirmed panelists include Dennis Clark, major projects kitchen designer, Pappas Restaurants; Peter Cryan, vice president, world class facilities, Chipotle Mexican Grill; Lara Hardcastle, senior vice president, Farmers Restaurant Group; Taylor Maertens, senior project manager, Bargreen Ellingson; Ed Powers, director of operations, Broken Yolk Cafe; and Michelle Wallroth, project manager, Ricca Design Studios.
Equipment Demos
After the panel discussions, attendees will see the equipment in action. The equipment categories covered in 2026 are fryers, high-speed ovens, ice machines, walk-ins, combi ovens, induction and ventilation. Suppliers will have reps on hand to answer any questions.
Networking Opportunities
In typical FER fashion, How To Spec Live will deliver plenty of chances to mix and mingle. With only limited space available, the event will provide meaningful face time typically not found at trade shows. Two hosted group dinners will offer a chance to unwind, relax and enjoy Pleasanton.
How To Spec Live will take place Sept. 23-25, 2026. To register, visit fermag.com/how-to-spec-live.
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