Churrasco Chain Plans New-Year Growth

This year, Fogo de Chão plans to open 14-16 new locations globally.

Units will open in new international markets, including Chile, Costa Rica and Honduras. The chain also will grow domestically, with plans to open in The Venetian Resort in Las Vegas, and at least six other cities: Atlanta; Charlotte, N.C.; Goodyear, Ariz.; Peabody, Mass.; Princeton, N.J.; and West Covina, Calif.

Additionally, Fogo de Chão shares that it has invested in its people to “scale culture” while also expanding its tech stack to roll out its rewards program 11 months ago. Today, it’s estimated that over 10% of its guests interact with the program.

“We believe that enhancing the guest experience through continued innovation is a key driver of long-term growth and customer lifetime value,” says Barry McGowan, chief executive officer of Fogo de Chão, in a release. “These operational enhancements are shifting us toward long-term rewards and loyalty while elevating every touchpoint of the guest experience.”

Last year, the brand also added new seafood options—among them lobster tail, crab cakes and lobster mac and cheese—and launched a limited-time beverage program featuring seasonal, on-trend cocktails.