Foodservice Equipment Reports


Registration materials are winging their way through the U.S. mail next week for the Foodservice Equipment Distributors Association’s 2012 Convention, March 28-April 1 at the JW Marriott Starr Pass Resort & Spa in Tucson, Ariz.

The convention, themed “A Culture of Profitability: The Mindset and Tools to Help You Build and Grow a More Profitable Business,” will focus on providing dealers with top marketing strategies for today’s E&S environment. 

Convention Chair Mason Greene of Hotel & Restaurant Supply and Assistant Chair Joe Schmitt of Rapids Wholesale Equipment have created a program focusing on today’s hottest strategies to maximize a dealer’s effectiveness and profitability.

Among the notable presentations is the keynote address, “FL!P” Creating Strategies for Turning Challenges into Opportunity and Change into a Competitive Advantage.” Peter Sheahan, founder and CEO of ChangeLabs, will explain how success is not determined by economic conditions. Sheahan will show executives how to make money and find opportunity where others cannot, and how to teach their own employees to develop the mindset required to pinpoint and exploit opportunity. 

FEDA’s website offers a full overview of the convention.