New Logo For Electro Freeze

It’s a new look, logo-wise, for Electro Freeze. In what it calls the most dramatic change to its visual identity since 1969, the East Moline, Ill., soft-serve maker has debuted a new logo and website. The new logo incorporates the cone image that had been displayed on the company’s machines in the 1930s and ’40s.

Electro Freeze, helmed by Pres. Tom Hotard, is a division of H.C. Duke and Son and part of the Ali Group.