CFESA Announces New Executive Director

The Commercial Food Equipment Service Association has appointed Heather Price as its new executive director. Price assumes the association’s first in-house position, created last month when CFESA’s board of directors elected to take more direct control over the group’s management. “We are one step closer in aligning CFESA with its long-term vision,” stated CFESA V.P. Brock Coleman.

Price has been working with the Greensboro, N.C., association for more than 14 years in executive planning, administration, communications and marketing. “I am dedicated to this association because it provides an opportunity for our member companies to come together and share best practices while interacting with industry partners,” said Price. “CFESA plays a huge part in the future of the foodservice industry.”

“We are very pleased to announce this appointment,” said CFESA Pres. Joe Pierce. “Heather will bring leadership and creativity to the association’s programs and a deep sense of commitment to our membership companies. She has served at all program, financial, executive and leadership levels, and has a breadth of fresh perspective and experience.”

In October, CFESA will celebrate its 50^th anniversary at its fall conference in New Orleans.