Meiko Names New Chief For Export Sales and Marketing

Meiko, the Offenburg, Germany, maker of dishwashers and cleaning and disinfection appliances, has strengthened its international business by appointing Klaus Engesser as its new head of export sales and marketing for dishwashing technology. The 86-year-old company exports more than half of its products to 60-plus countries. It has 10 affiliated companies in Germany, six in the rest of Europe and four outside Europe, as well as two production facilities in the United States and China. Engesser, who said he anticipates his new role at the company will be “an exciting challenge,” will focus on continuing expanding the company’s sales activities in existing markets while building up its own distribution structures. He also intends to focus on opening up new sales markets and exploiting their full potential. “My goal is to grow the company in all its different product areas. The key is not just to acquire new customers, but also to turn them into active promoters of our brand.”

Before joining Meiko, Engesser worked as a market director at the metalworking company Roto Frank AG. He also spent three years as a regional sales manager at Blanco.