Mooyah Moves Into The Middle East

Mooyah Burgers, Fries & Shakes’ grand opening in Dubai last month leads off the Dallas chain’s big plans for the Middle East. The “better-burger” concept has targeted Bahrain, Kuwait and Qatar as key development areas; the store in Dubai’s Ibn Battuta Mall is the first of at least 10 restaurants under a multiunit agreement with Awgal Investments. Mooyah has 50 stores in 11 states and nearly doubled its unit count last year. With additional expansion in Canada and Latin America, it plans to grow to nearly 65 restaurants this year.