Foodservice Equipment Reports

FEDA Plans Box Lunch Seminar At NAFEM `13

The NAFEM Show is only weeks away. Among the associations planning concurrent seminars and meetings is the Foodservice Equipment Distributors Association, which will host a box lunch seminar on Friday, Feb. 8.

In “Good and Real—A Blueprint for Sales Success,” sales expert Joe Ellers will focus on the key topics which define sales success: “Good” and “Real.” How does a business determine what is good sales growth, a good new customer, or a good order?

Once these are defined, the next question for a business is determining the reality of an opportunity and if it’s dealing with a real prospect and with the real decision-maker(s).

FEDA members can learn about these topics, as well as sales science and artistry, on Feb. 8 from noon-1:30 p.m. (Luncheon will open at 11:45 a.m. Registration is open at the FEDA website for the $39 per person seminar.