Foodservice Equipment Reports

FEDA Webinar Zeroes In On Price

Next week is the time to tune in for the Foodservice Equipment Distributors Association members-only webinar.

“Crush Price Objections,” slated for Oct. 30 at 10 a.m. CST, focuses on how dealers can protect their margins and hold the line on pricing while balancing the challenge of selling value to price-sensitive customers?

Topics covered in the webinar include:

  • Six realities of price objections.
  • Three things you must know about price shoppers.
  • Three ways to sell your value-added solution.
  • How to present your price.
  • Six ways to respond to price objections.

The webinar will be led by Tom Reilly, president of Tom Reilly Training, a St. Louis firm specializing in training salespeople and sales managers. “Value-Added Selling” and “Crush Price Objections” are among the 13 books he’s authored. O’Reilly also is a faculty member for University of Industrial Distribution, a professional continuing-education program.

More information on the members-only webinar is at

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