Foodservice Equipment Reports

Edlund Names Three To Sales Posts

Edlund Co., the Burlington, Vt., company celebrating its 90th anniversary this year, has named B.C. Roberts as its director of chain accounts. Formerly the director of sales-eastern region, he will now manage relationships with foodservice chains and work with chain-oriented dealers. Roberts also will continue managing sales in the Carolinas.

Marie Boyd succeeds Roberts in his former post. Boyd’s background includes serving as managing partner at Inverso-Johnson Associates, the Philadelphia-area rep firm, and most recently, as Northeast regional sales manager for Meiko USA.

She will lead Edlund’s sales and marketing initiatives and manage its sales reps in the New York/New Jersey/Philadelphia metro areas, as well as in Alabama, Florida, Georgia, Maryland, Michigan, New England, New York State, Ohio, Virginia, Washington D.C., Quebec, and Ontario.

Steve Tallent, currently Edlund’s director of sales-western region, is also assuming responsibility for the firm’s hospitality segment. Tallent spent 14 years in hotel sales at Villeroy & Boch.

All three will report directly to David Sebastianelli, Edlund’s v.p.-sales and marketing. Edlund, part of the Ali Group, is displaying a new 90th anniversary logo this year with the tagline “An Investment in Quality.”

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